About MOBA
MASTER OF BAD-ASSERY. LEADER OF THE MOVEMENT. ​ This is more than a brand - it's a way of life. Built on grit, power, and unshakable mindset, our founder embodies the relentless drive to rise, conquer, and dominate. As the queen of this movement, they don't just inspire - they lead. ​ Follow the path. Level up. Own your bad-assery.
CEO
Sheri Arcuria is the brain behind M.O.B.A. Created out of her own personal struggles, she developed a brand like none other. Not only did she create the brand, but she has lived it day in and day out. In 2014, she had bariatric surgery which helped her lose 175 pounds and she's been maintaining it for over 10 years! ​​​​​
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As a certified Hypnotherapist and NLP Practitioner, she has been utilizing the power of mindset in other aspects of her life. She has authored two books about her journey, “Unzipped” about her struggle with obesity and “Blindsided: Entering a Mindset” about her experiences with life and her mindset through each obstacle.
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Holds a Bachelor's Degree in Humanities. Recently she became a NASM Certified Weight Loss Specialist and NASM Certified Nutrition Coach and is currently working on certifications in Personal Training and Corrective Movement in Form which will allow her to coach other individuals in their personal journeys.
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“We are our only roadblock. Time to take the caution cones away and go full speed ahead!”
Second in Command
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Beth is Sheri's trusted advisor and driver behind the MOBA brand and movement. She is the heart behind the brand and the voice of reason, hype, encouragement and bad-assery.
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In 2017, Beth was hit with a year of uncertainty and a life-altering health diagnosis, one that seemed to offer no cure. But instead of succumbing to fear, she tapped into the power of mindset. With no choice but to live fully and advocate for herself, she powered through each challenge, emerging stronger and more resilient. Every day became an opportunity to embrace the possibility of a good day, knowing that the negative moments were just that—moments, not a lifetime.
In 2021, after years of struggling with excess weight that limited her physical freedom, she made the life-changing decision to have gastric sleeve surgery. This choice, combined with her M.O.B.A. mindset has propelled her forward, not only transforming her body but also unlocking new levels of personal and professional growth. She's not just surviving; she's thriving.